Identity : Our Methodology
Return to Identity
To ensure we best capture the essence of your organization, Captiva employs the following identity design methodology:
- Research & Planning
The design process begins by listening to you and focusing on the outlined objectives of the project. Desired colors, imagery, aesthetic tastes, and so forth are taken into consideration.
- Design Technique
After meeting and discussing the project thoroughly, three concepts and design variations (i.e. comps) will be created.
- Production
Once a particular logo has been selected to represent your company, various digital versions are created and saved to disk to use for an array of future purposes including web, print, screen-printing, wearables, television production, and so forth.
- Delivery
You will be supplied with the final designs on disk. After all, when the process is complete, the designs are your property to use for years to come.
- Storage
Your digital files will be stored with Captiva for easy access when new projects arise.
